The 7 Most Common Types of Corporate Events
Plan and execute the perfect type of event for your company
Corporate events tend to have a dry ring to them, but they don’t have to be stuffy and boring. There are all sorts of event types that you can plan, no matter what the reason for your event. Here are the most common types of corporate events, both offline and online. Tradeshows A tradeshow brings together individuals in a particular industry or profession to feature companies competing in a certain market. Typically tradeshows are large events held in convention centers where companies invest in creative booths which showcase their product, service, or brand. Product Launches or Promotions Product launches are used to release new products into the market. These events can take many forms, from in-store demonstrations and promotional booths to modern innovative events like street marketing, flash mobs, and more. Conferences Conferences bring together attendees for the purpose of sharing knowledge. These large events are often aimed at training and educating, and can vary depending on the audience. Lunches, Dinners, or Cocktail Parties These events are often smaller and more informal than others. Their main purpose is to allow guests to network in a private setting, and often include thought leadership presentations. Seminars Seminars can range from classroom-style lectures aimed at educating an audience to a field event where marketers travel to locations to spread their message. Seminars often focus on enlightening guests to a particular message or brand. Virtual Events Virtual events are held online so that attendees from many different locations can participate in a virtual environment. Many virtual events include a mix of real-time presentations and interactive features such as a live Q&A. Webinars Webinars are discussion, presentations, or workshops held online using web-based conferencing tools. Most often held in real-time, attendees join to gain information about a particular topic and participate in discussions or interactive features.